/The Oslo Manifesto

The SDGs are a design brief for the 21st century.

On 25 September 2015, when the 193 Member States of the United Nations approved the 2030 Agenda and the 17 Sustainable Development Goals, (SDGs) they also created the world’s most demanding design brief.

/The SDGs are “universal”: this means they apply to every nation, every sector, every business, every profession, including design and architecture.

/The SDGs are about “integration”: this means they demand a new emphasis on a systemic approach that does not sacrifice environmental and social considerations to economic gain, but rather seeks for true synergies and solutions that benefit people, nature, and prosperity.

/Finally, the SDGs are about “transformation”: this means they challenge us to rethink the way we live, to rebuild all the systems that are degrading ecological and human health — and to make our world sustainable.

/In sum, the SDGs are the ultimate design and architecture challenge: how do we create, and recreate, a world that achieves all 17 of the visionary goals that have now been agreed to by all the world’s nations?

And how do we achieve this by the year 2030?

The designers, architects, and creative professionals of the world have been handed a special and enormous responsibility, given to them by the 193 heads of state. They must imagine and bring to life the design elements of a new, sustainable world — quickly.


How can this design contribute to the goal of ending poverty in all its forms, everywhere?


How can this design contribute to ending hunger and encouraging the transition to sustainable agriculture?


How can this design help ensure healthy lives and well-being for all at all ages?


How can this design support quality education and lifelong learning?


How can this design advance gender equality and the empowerment of women and girls?


How can this design help ensure the sustainable management of water and universal access to sanitation?


How can this design contribute to a sustainable energy transition?


How can this design promote decent work for all?


How can this design advance sustainable industrialization and innovation, especially in those places that do not have access to modern industry?


How can this design help to reduce inequality within and among countries?


How can this design make our cities more inclusive, safe, resilient, and sustainable?


How can this design transform production and consumption patterns, to make them more sustainable?


How can this design be part of the urgent action that is needed to combat climate change and its impacts?


How can this design be part of caring for our oceans and seas?


How can this design help to protect and restore ecosystems and preserve biodiversity?


How can this design contribute to the development peaceful, inclusive, and just societies?


How can this design advance the global partnership needed to achieve all of these goals?


Declare your commitment


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Oslo Manifesto
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What are the Sustainable Development Goals?



By signing the Oslo Manifesto you make a commitment to bringing a sense of caring for the whole world to every design project you undertake, as well as to the process of lifelong learning about the way design impacts our world, its lifeforms, and its systems.

  • I give Oslo Manifesto permission to publish my name, organization, and action statement on oslomanifesto.org and social media for promotional purposes. Oslo Manifesto will not publish or share any contact information with third parties.


Design Goals

Name/Contact NameIndividual, organization, company or group?CountryAction Statement
Joakim Moe RøislandMedvind EventbyråNorway



Make it significantly easier to own and operate an electric or hybrid car.

Frans Joziassepark europe bvGermany
Robin Rushdi AlsalehiGröna GrannarSweden

Our world has for far too long been subjected to an economic system of discounts. Irreversal discounts on human and natural capital, in the name of profit. With the SDG's the world announced that this has to stop. The SDG's lead the way and the worlds cities will decide if we will be successfull or not. So my questions to you is, is your city designed for you and our planet, or are you and our planet designed for your city? If not, change it!

Adrian PaulsenHalogenNorway

I will use the reformulated goals in my process, involve my partners/clients in this as early as possible and and take a proactive role in communicating aspects of all my work/work i am involved in in relation to the SDG`s.

Suzy HoggDesign strategistUnited Kingdom

using the UN SDG's as a framework for making better design decisions

Manuela MaiaManuela MaiaPortugal

Design for a better world . Stop greed and start living as one world, one nation and as part of a common purpose.

Patrick SweetCenter för Creative LeadershipSweden

Västra Henriksborgsvägen 42
Västra Henriksborgsvägen 42

Urs BaurCTLST*United States

creating and inspiring more impact, less footprint.

Anna BrismarGreen StrategySweden

I am committed to contribute to advancing the awareness, know-how, ambitions, and overall performance among fashion, apparel and textile companies worldwide in the area of sustainability and circularity, through consultative, innovative and research-oriented work via my company Green Strategy, my online platform "circularfashion.com" and my professional network Circular Fashion Network, in a transparent, inclusive and responsible manner.

Michael DugganAustralia

I commit to designing and implementing social impact programs that address inequality through systems, policy and education in the Asia Pacific Region.

Emma ScraggEmma Scragg architectAustralia

Considering and putting to clients the manifesto at the start of every architecture project. It will help bring clients a greater awareness of how their build can benefit not just themselves but the greater good.

Oliver Christopher WillDie StrategiemanufakturGermany

As strategy architects we work primarily on Design in Government and institutional design. We work on designing "architectures" (organizational structures, processes, etc.) for cross-silo and cross-sector collaboration as well as helping to create an appropriate mindset. In our work we focus on integrated smart-city governance arrangements to serve the SDGs at all levels of government, the private- and non-profit-sector.

Marimar SanzUniversidad Iberoamericana, Ciudad de MéxicoMexico

To promote social design, in the academic fields through links with NGOs

Florian ZietzLibrito.deGermany

Wir als Designer bemühen uns, unsere gesellschaftliche Verantwortung wahrzunehmen. Das Engagement hat auch wirtschaftliche Vorteile: Am nachhaltigen Design wird in naher Zukunft kein Weg vorbeiführen.
Wir begreifen nachhaltiges Design als Prozess. Wesentlicher Bestandteil jeglichen nachhaltigen Design-Prozesses ist die Beratung. Grundlage dafür wiederum ist ein profundes Wissen und die stetige Fortbildung der Designer.
In unserem eigenen Büro haben wir bereits folgenden Maßnahmen ergriffen:
1. Wir beziehen den Strom für unser Büro über Hamburg Energie. Bei der Erzeugung des Hamburg-Energie-Stroms entstehen weder radioaktiver Abfall (Bundesdurchschnitt 0,001 g/kWh; 8 Mrd. Becquerel/kWh) noch klimaschädliches CO2 (Bundesdurchschnitt 520 Gramm CO2 pro kWh).
2. Unsere Website ist bei Strato gehostet. Der Internetdienstleister betreibt seine beiden Rechenzentren mit CO2-freier Laufwasserkraft der baden-württembergischen NaturEnergie AG.
3. Beim Postversand achten wir ebenfalls aufs Klima und versenden unsere Post mit dem GoGreen Programm der Deutschen Post.
4. Zusätzlich gleichen wir trotzdem entstehendes CO2 durch Beiträge für »I Plant A Tree« aus. Die NonProfit Organisation verfolgt ein Ziel: Schutz und Vermehrung der globalen Waldfläche.
5. Bei Projekten, für die wir selbst die Druckabwicklung übernehmen, arbeiten wir mit einer Druckerei zusammen, die CO2-neutral druckt. Bei der Herstellung eines Printproduktes können CO2 Emissionen zwar nicht vermieden, aber an anderer Stelle wieder ausgeglichen werden. Das geschieht durch den Kauf von Emissionsminderungszertifikaten - der Kaufpreis fließt unmittelbar in ein Umweltschutzprojekt, das zur Reduktion von Treibhausgasen beiträgt.
6. Bei der Umsetzung von Projekten bemühen wir uns gemeinsam mit dem Kunden nachhaltige Lösungen zu finden.

Marlyn MartinezMarlyn MartínezUnited States

I am currently taking action by developing solutions that will make communities more resilient to climate change and improve biodiversity in the ocean and waterways. I will adopt the SDG's as principles to design by.

Alison MetcalfeSalud ShoppeUnited States

I plan to take action by measuring the waste of our remnants and defining ways to reduce the waste or recycle the waste we create from building our garments. We will support women owned businesses and have open dialogue about fair wages and pricIng.

Carmen ArtigasIndividualUnited States

I provide design direction to solve challenges related to developing sustainable products and adhering to transparency, traceability and circularity in the supply chain while showing companies how to responsibly improve environmental impact throughout the manufacturing lifecycle and expand productivity by enhancing working conditions.

Roberto IñiguezITESMMexico

I take action by working with students, professors and community creating a new citizenship, responsible for the future.

Gabriela MagerBrazil

I will fight to advance sustainable industrialization and innovation, especially in those places that do not have access to modern industry

Christhard LandgrafzappoGermany

Viele kleine Schritte sind kein Verrat am Ziel.
Nachhaltigkeit ist eine Haltung und meint die Verbindung von wirtschaftlicher Leistungsfähigkeit mit ökologischer Verantwortung und sozialer Gerechtigkeit. Wir zappoteure sehen unseren Beitrag zur Nachhaltigkeit darin, für unser Handeln, unsere Dienstleistungen und die daraus entstehenden Produkte Verantwortung zu übernehmen. Unser Handwerkszeug ist kein anderes als das der übrigen Designer. Entscheidend ist die Haltung, mit der wir es gebrauchen. Unser ökologisches Wissen versetzt uns in die Lage und nimmt uns in die Pflicht, Kommunikation konzeptionell und komplex im Sinne der Nachhaltigkeit zu gestalten. Wir sind in der Verantwortung und stellen uns täglich die Frage: Welche Auswirkung hat unser Handeln auf die entstehenden Produkte, Projekte und Prozesse – beim Beraten, beim Gestalten und darüber hinaus bei deren späterer Nutzung durch unsere Auftraggeber und Kunden?
Deshalb suchen wir immer nach innovativen Konzepten und gestalterischen Lösungen, die das Objekt bestmöglich in sein ökonomisches, ökologisches und soziales Umfeld einbetten.

michael haywoodthe haywood groupCanada

mentioning the Oslo Manifesto in a soon-to-be-published book, Astonish! Smarter Tourism by design, and encouraging readers, organizations and communities to bring the Manifesto to life.

Federico HessITESM Campus Santa FeMexico

Promote these goals between our faculty members and stimulate that every project brings a sense of caring and meets at least several of these goals.

Rodrigo ManfrediRodrigo ManfrediBrazil

Design is Business - and only human centric design can shape the business to a next level of experience that transforms the production, consumption and the way we connect to our environment .
Design focused business is a win win model: profitable for the company, and good for consumers.

Paulo ReisAgência UFRJ de InovaçãoBrazil

The HUB UFRJ is a networked laboratory of experimental projects, that brings together students from various areas of knowledge of our university - Federal University of Rio de Janeiro / Brazil - under the logic of the maker culture, focusing on social, integrative, commercial, technological and entrepreneurial actions. These are projects that occur outside the classroom space, serving as a place for interconnection between research laboratories, experimentation, knowledge generation and multilevel integration. It is, therefore, a social, institutional and technological innovation.

Name/Contact NameIndividual, organization, company or group?CountryAction Statement

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