Paul Dillinger, head of global product innovation at Levi Strauss & Co is challenging fashion industry standards and helping reimagine a new, sustainable design method and business model.
In this video by the Aspen Institute, Dillinger tells his story about challenging industry standards, and his current work rewriting the rules for sustainability and design in fashion and at Levis.
You can also learn more about Dillinger’s sustainability work in this recent interview by Fast Company.
“We’re choosing not to participate in the fashion cycle. Instead, we’re choosing to cultivate long-term relationships with the consumer and deliver against their needs,” he says.